I Rewrote My Entire Website Copy in 2 Hours (No Writer's Block)
By Bildy Team
The Blank Page Problem
I needed to rewrite my startup's website. New positioning, clearer messaging, better headlines.
The old way:
1. Stare at blank document
2. Type sentence
3. Delete sentence
4. Type different sentence
5. Hate that one too
6. Open thesaurus
7. Still sounds wrong
8. Give up, order coffee
9. Repeat for 3 days
Writer's block isn't about having no ideas. It's about having *one* idea and not knowing if it's terrible.
Then I tried prompt-based writing.
What Actually Happened
I pasted my existing homepage headline into the editor.
Selected the text.
Instantly got 5 alternative versions. Different angles, different tones, different word choices.
One was perfect. One click to replace.
Moved to next sentence. Same thing - select, review alternatives, replace.
I rewrote my entire homepage in 45 minutes. Product pages took another hour.
No staring at blank screens. No "is this good?" panic. Just options.
How This Actually Works
You write (or paste existing text). When you need a better version, select it.
The AI instantly shows alternatives:
- Different word choices
- Clearer phrasing
- Different tones
- Shorter/longer versions
Hover to preview how it looks. Click to replace. That's it.
No "please write about..." prompts. No copying between tabs. The AI sees your context and gives you options that fit.
It runs in your browser. Nothing uploads. Your drafts stay private.
What I Actually Use It For
I write like I talk—too casual for professional copy, too wordy for headlines. So I select an awkward sentence, get 5 clearer versions, and pick the best one. The AI doesn't just rewrite, it gives you options with different approaches, and you choose what fits your style.
Mid-sentence writer's block is worse than starting. You know what you mean but can't find the words, so you type a rough version, select it, and see how others would say it. Sometimes I use the alternative, sometimes seeing options helps me write my own better version.
Landing page headlines are absolute torture because everything sounds either too hype or too boring. Write one version, generate alternatives, get 5 different angles—one focuses on the problem, one on benefits, one on speed, one on simplicity, and you pick what resonates. I also use it for cleaning up rough drafts because I write fast and messy with fragments, repetition, and unclear bits. Paste the draft, select messy sections, replace with cleaner versions, and my editing time got cut in half.
Here's a real example. I had "Our platform helps you manage your tasks better and be more productive with advanced AI features" and after selecting it and picking from alternatives, it became "AI-powered task management that actually saves you time." Clearer, shorter, stronger. Another one went from "We believe that everyone should have access to powerful tools regardless of technical expertise" to just "Powerful tools, no tech skills required." Same message, half the words, twice the impact.
What Works (And What Doesn't)
It absolutely nails headlines and taglines because you get so many good options, plus simplifying complex sentences, finding better word choices, trying different tones for the same message, and fixing awkward phrasing. Where it gets weird is super technical jargon—if you need it, you probably already know it—and creative storytelling where it helps but you still need to drive. Brand voice consistency is another one where you have to guide the ship.
I used ChatGPT before and still do sometimes, but for actual writing work, this is different. With ChatGPT you switch tabs, copy text, type "Please improve this," copy the result back, and it loses your document context so you have to specify what you want every time. With this tool, you select text in your document, get instant alternatives, click to replace, it stays in context, and it sees what's around your text. It's the difference between having a writing assistant in the room versus texting one.
The Ctrl+Click Thing
This is sneaky powerful. Regular click on an alternative replaces your text, but Ctrl+Click means "give me more like THIS one." Found an alternative that's almost perfect but not quite? Ctrl+Click it and get variations of that specific approach. It's like saying "I like this direction, show me more in this style."
You still need to know what you're trying to say because the AI gives you better ways to say it. If your thinking is unclear, better words won't fix it, but if you know your message and need help expressing it, this is a game changer. Every alternative is a suggestion and you decide what fits your voice, your audience, and your brand. Think of it as having options, not taking orders. The AI sees your document and selected text but doesn't know your brand guidelines, target audience nuances, or that you hate the word "leverage." You're the human and you make the final calls.
Who This Is Actually For
Copywriters working on landing pages, ads, and email campaigns when you need 10 headline options in 10 minutes. Content marketers doing blog posts, social copy, and product descriptions when good enough isn't good enough but you're out of time. Founders writing website copy, pitch decks, and product descriptions when you know what you want to say but it keeps coming out wrong. Anyone with writer's block staring at a sentence and can't figure out how to fix it.
It costs 1 credit per generation and you get free daily credits. I used maybe 50 credits to rewrite my entire website, about $2 worth. Compare that to hiring a copywriter for $500+, the time cost of DIY taking 3 days, or the $30 in coffee I consumed during writer's block sessions.
Here's my challenge: Take your most awkward sentence, the one you know is bad but don't know how to fix. Paste it in the editor, select it, look at alternatives, and see if any click. No commitment, no signup, just see if it helps. Because the worst part of writing isn't the blank page—it's knowing something's wrong and not knowing how to fix it.
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Ready to beat writer's block? [Try the writing tool](/writing-tool) - it's free to start, and your text never leaves your browser.